——在空間感知愛的儀式感——Perceive the ritual sense of love in space
讓“生活”不只是“生活”萌潮體驗店設計D&M融入幾何視覺貫穿空間與生活趣味碰撞一種釋放港灣幸福溫度的感知觸動Let "life" not just "life"Mengchao Experience Store DesignD&M integrates geometric visionConnected space collides with life interestA perceptual touch that releasesthe happiness temperature of the harbor
01萌趣五感Five senses of cute interest
一組喇叭視感載入,通過五感元素的設計理念。讓顧客沉浸趣味而溫馨的互動體驗,天花鏡面效果。讓置身于空間內的顧客,宛若進入愛與童趣的交織時空,傳統到創意的切換,在游戲中感受與表達愛。萌趣感知,酷到炸裂 A set of speaker visual sense loading,Design concept through five sense elements.Let customers immerse in a fun and warm interactive experience.Ceiling mirror effect,Let customers in the space.Like entering the interweaving time and space of love and childishness,Switching from tradition to creativity,Feel and express love in the game,Cute and interesting perception,so cool to burst.
萌聽Cute listen
傳音筒以高低錯落設計詮釋簡而有趣的創意格調,將耳朵輕輕貼近,說句話,瞬間感受到超萌變聲效果。通過親子間溫情與趣味對話釋放內心難以啟齒的言語。The sound transmission tube is designed with high and low staggered heights, interpreting the simple and interesting creative style, and gently close the ears. In other words, you can instantly feel the super cute voice changing effect, through the warm and interesting dialogue between parents and children. Release the unspeakable words.
萌視Cute Vision
這是一場萌動視覺感官體驗讓顧客完全沉浸親子間的溫馨互動歡樂伴,隨著身心治愈進入萌視區顧客站在身高測量圖的那一刻,瞬間拉近親子間距離并重拾愛的對視。呈遞不一樣的親子時光,全然感受好玩有趣的視覺空間。This is a sprout visual sensory experience,Let customers fully immerse themselves in the warm interaction between parents and children.Joy is accompanied by physical and mental healing,enter the cute viewing zone.the moment the customer stands on the height measurement chart.Instantly close the distance between parents and children and regain the love of each other,Presenting a different parent-child time.feel the fun and interesting visual space.
萌觸Cute touch
色彩選擇最顯著的視覺感官,它可以混沌,也可以強烈厚重,通過黑與黃冷暖間色外觀設計,激活顧客一種神秘沉靜的視感觸覺,凝視萬花筒幻彩變幻的光感,宛若回到童年純真且快樂的時光。Color selection is the most obvious visual sense, it can be chaotic, it can also be strong and heavy,through the black and yellow cool and warm appearance design, the customers have a mysterious and calm visual sense of touch. Staring at the changing light of the kaleidoscope is like returning to the innocent and happy childhood.
萌嗅Cute smell
酸甜苦辣咸味道從氣孔散發顧客通過輕輕一聞瞬間卷入味覺的交響時空觸動一種生活品味而悠閑的愜意The sour, sweet, bitter, spicy and salty taste radiates from the stomata, and customers can smell it gently. Instantly involved in the symphonic time and space of taste.touch a kind of leisurely comfort of life taste.
萌味Cute taste
品嘗食物治愈心情的味覺體驗喚醒生活幸福感回歸家純粹溫馨的儀式感在萌味區將體驗一場美食DIY樂趣舌尖品味的交織空間給顧客感受家人間滿滿的愛
The taste experience of tasting food to heal the mood, awaken the happiness of life, and return to the pure and warm ritual of home. In the Meng Taste Zone, you will experience an interweaving space of gourmet DIY fun and tip-top taste, giving customers a feeling of love among their families.
萌FUN童心,重拾發現、探索、好奇的童年時光。運用喇叭造型分支與產品陳列的促銷區結合,巧妙凝萃出深邃溫度注入空間中,以萌趣視感喚醒沉默生活的熱愛。cute fun childlike,Regaining the childhood of discovery, exploration and curiosity.using the horn-shaped branch combined with the promotion area of the product display, ingeniously condensed the deep temperature into the space, awakening the love of silent life with cute and interesting visual sense.
02定格時光Freeze time
定格趣味時光,留住美好光影最萌不止美的小家電,還有搗蛋鬼IP形象墻...Freeze the fun time,keep the beautiful light and shadowThe most adorable,not only beautiful small appliances,but also the IP image wall of troublemakers.
IP形象墻以搗蛋鬼為原型,通過極簡線條勾畫與黃為主色調,以熱烈明快視感,切入“把愛帶回家”概念,喚醒顧客內心的溫度。The IP image wall is based on troublemakers, with minimalist lines and yellow as the main color, with a warm and bright vision, cutting into the concept of "bringing love home", and awakening the inner temperature of customers.
運用搗蛋鬼IP線稿堆疊而成的墻面,加深顧客對IP形象的記憶,并營造場景氣氛與聚攏,使空間視覺觀感無限延伸。The wall made up of stacks of trick-or-treating IP line drafts deepens the customer's memory of the IP image, and creates a scene atmosphere and gathering, which extends the visual perception of the space infinitely.
03 流動光影Flowing scene
將陳列柜塑造為色彩視感的流動與分隔注入場感情懷與萌趣,釋放內心渴望激活沉默生活的溫度每個大熱IP都有專屬主題的陳列柜增加萌潮店的趣味性與可玩性加深品牌的記憶感Shaping the display cabinet as the flow and separation of color perception Inject emotions and cuteness into the field, and release inner desire The temperature that activates silent life Each hot IP has its own theme showcase Increase the fun and play ability of the Mengchao shop Deepen the brand's memory.
搗蛋鬼萌潮系列Trick or Treat Series
以黃為主色調,萌暖沉默生活點亮美好幸福的儀式感With yellow as the main color,cute and warm silent lifeLight up a sense of ritual of beauty and happiness.
炊飲系列/大話西游萌潮系列/美的傳統系列Cooking and Drinking/Dahua Westward Journey Cute Tide/Midea Traditional.
以傳統為載體,從傳統進行創意思考,詮釋一種情懷與前衛的交融觀感Take tradition as a carrier,Creative thinking from tradition,Interpret a blend of feelings and avant-garde.
04簡致光影Simple light and shadow
光感在空間穿梭釋放,簡約或復雜,活力或沉默,傳統新概念。在設計中呈遞前衛與趣味,展現空間品質感的格調與視感。Light sense in space shuttle reiease,Simplicity or complexity,vitaliity or silence,Traditional new concept,Showing avant-garde and interesting in design,Show the style and vision of space quality.
從一個空間,走向另一個空間是視感串聯與萌趣童真.From a space,go to another space.It's visual connection and lovely and interesting childlike innocence.
D&M將萌潮體驗店注入幾何元素,將不同IP貫穿整個空間,傳遞“把愛帶回家”理念,以及融入視覺感官,加深消費者體驗樂趣與幸福感知。D&M injects the Mengchao Experience Store into geometric elements,inserts different IPs throughout the space,conveys.the concept of"bringing love home".and integrates the visual senses to deepen consumer experience pleasure and happiness perception.
一種感知,一種交匯,因萌趣喚醒心中愛與幸福的儀式感,用愛化作禮物,凝聚生活溫馨,讓家更有溫度。A kind of perception,a kind of ritual sense that awakens love and happiness in the heart due to cuteness.use love as a gift to condense the warmth of life and make home more warm.
D&M店與面,秉承“讓零售創新更有趣有效”的設計理念,聚焦新零售領域的品牌升級以及空間創意體驗設計。我們致力于在零售創意領域為不同行業的前瞻性客戶,打造最頂級的零售空間創意體驗和品牌營銷推廣的視覺設計。D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
平面動線圖Plane diagram
項目名稱:美的萌潮體驗店
設計方:店與面(廣州)創意設計有限公司
設計團隊:邱啟平、劉偉燕、林濤、董蘭、葉廣宏、巫閱貿
完成時間:2020年1月23日
項目地址:中國山東
建筑面積:118㎡
攝影師:吳非
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