神話·伊甸｜戲劇性維度沖突

Commercial Eden｜A Dramatic Contrast in Dimension

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隨著經(jīng)濟(jì)和時(shí)代的發(fā)展，越來(lái)越多的高級(jí)餐廳正在讓藝術(shù)成為一種精神食糧，使得料理本身的風(fēng)味和藝術(shù)帶來(lái)的附加值產(chǎn)生“共鳴”，而餐廳也逐漸成為全新的藝術(shù)場(chǎng)域。正如意大利詩(shī)人菲利波·托馬索·馬里內(nèi)蒂（Filippo Tommaso Marinetti）在【未來(lái)主義的烹飪書(shū)】中所表示，食物的消費(fèi)和準(zhǔn)備過(guò)程并不是為了充饑，而是一次精彩的藝術(shù)體驗(yàn)過(guò)程。本案品牌創(chuàng)始人是市場(chǎng)投資參與者，在三角鏈中扮演了投資者與運(yùn)營(yíng)者的角色，將收益產(chǎn)品植入整個(gè)游樂(lè)場(chǎng)內(nèi)盤活，扮演著日料餐飲的實(shí)踐者。

As the economy and society continue to evolve, an increasing number of upscale restaurants are incorporating artistic elements into their dining spaces to provide a spiritual nourishment that complements the flavors of their cuisine. This trend has transformed restaurants into new art venues. In his book, Manifesto of Futurist Cooking, Italian poet Filippo Tommaso Marinetti suggested that some food on the table were not to be eaten, but to be appreciated as a work of art. He believed that the process of preparing and consuming food should be a delightful artistic experience rather than just a means of satisfying hunger. The founder of EVER BOOM is a practitioner of Japanese cuisine and has experience as a market investor and operator, who is good at vitalizing profitable products by integrating them into the market.

文化·破壁｜神秘場(chǎng)域的醞釀

Cultural Breakthrough｜Create a Mysterious Field

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華燈初上，燈火一星一點(diǎn)亮了起來(lái)，門上的“虹”字LOGO面向燈火輝煌的商業(yè)區(qū)，反射出燦燦金光；像是黑暗中出現(xiàn)火焰的光亮，影影灼灼，引導(dǎo)著尋訪來(lái)此的人；光影交落漸淡漸現(xiàn)，又平添幾分望不穿的朦朧交織與神秘未來(lái)感，戶外就餐花箱區(qū)植被為產(chǎn)品動(dòng)線賦予氧氣。

Located in Houhai Harbour, EVER BOOM’s front door emits a warm glow from its Japanese family crest logo, inviting customers to explore what lies beyond. The interplay of light and shadow on the solid door creates a sense of mystery, adding to the anticipation of what's inside. The greenery in the outdoor planters adds vibrancy to the entrance area.

「常虹」坐落于青年文化破壁+優(yōu)質(zhì)內(nèi)容出圈且自帶“流量”入場(chǎng)的后海匯，對(duì)“青年文化”的孵化與運(yùn)營(yíng)，可以稱得上是商業(yè)地產(chǎn)界的一個(gè)典型案例，在當(dāng)下深圳市場(chǎng)相對(duì)獨(dú)特。中芯的土地需要中芯的商業(yè)綜合體，中芯生活是對(duì)于城市中心資源的占有，在這樣的區(qū)位下，后海片區(qū)所吸引的都是具有代表性的高質(zhì)量年輕新中產(chǎn)。

EVER BOOM is situated in Houhai Harbour, a youth-oriented mall characterized by a youth culture that breaks down barriers with high-quality content to stand out to attract young customers. The incubation and operation of the "youth culture" of Houhai Harbour is exemplary in the commercial property field, making it an unique complex in Shenzhen. It's located in Houhai District, a new CBD in the Greater Bay Area that needs top commercial complexes to foster a high-quality lifestyle by the use of favorable urban center resources, to serve young elite customers and the new middle class.

空中商業(yè)連廊連片在后海這樣一個(gè)面向?yàn)硡^(qū)經(jīng)濟(jì)的前沿陣地，聚焦總部企業(yè)創(chuàng)新型技術(shù)產(chǎn)業(yè)，身處其中的客群必然也更具創(chuàng)造性與前瞻視野。「常虹」結(jié)合Mall的商業(yè)形態(tài)，將商業(yè)餐飲空間擴(kuò)維，融合“網(wǎng)紅經(jīng)濟(jì)、夜經(jīng)濟(jì)、體驗(yàn)經(jīng)濟(jì)、社群經(jīng)濟(jì)”，打造了四大主題商業(yè)運(yùn)營(yíng)全案策劃貫連。「常虹」儼然已經(jīng)成為后海匯的又一張潛力性商業(yè)餐飲名片，以神秘場(chǎng)域的醞釀在整個(gè)商場(chǎng)業(yè)態(tài)鏈條中破壁。

As an economic hub in the Greater Bay Area that agglomerates innovative technology enterprises, Houhai District is planned with a network of commercial corridors to serve creative and forward-looking customer groups. Based on the commercial form of the mall, EVER BOOM integrates the internet celebrity economy, night economy, experience economy, and community economy to shape its business operations. With its unique atmosphere, EVER BOOM has become an iconic catering destination at Houhai Harbour, standing out in the entire shopping mall.

場(chǎng)域·食饕｜開(kāi)啟暗夜七宗罪

Venue of Banquet｜The Bold and Dark Scene

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從注重短期效益，轉(zhuǎn)向更關(guān)注長(zhǎng)期效益。我們?cè)谇捌诘娜敢?guī)劃設(shè)計(jì)中兼顧業(yè)主更為長(zhǎng)遠(yuǎn)的需求，并與后期的運(yùn)營(yíng)、管理、維護(hù)等方面互相結(jié)合。一是空間導(dǎo)向的環(huán)境改造VS資本導(dǎo)向的經(jīng)濟(jì)激活。AD建筑團(tuán)隊(duì)把空間當(dāng)?shù)妆P，關(guān)注形象或風(fēng)貌，但是否思考背后的經(jīng)濟(jì)邏輯？資產(chǎn)怎么激活？也許這才是符合時(shí)代“戲劇性”設(shè)計(jì)的奧義。以接待處為開(kāi)場(chǎng)，于接待區(qū)開(kāi)始便被設(shè)計(jì)師重新定義并精心詮釋，現(xiàn)代都市人文的奢享餐飲與儀式感，就此緩緩滲入......

As approaching the project, AD ARCHITECTURE shifted its focus from short-term gains to long-term benefits by considering the owner's future needs during the early stages of planning and design. The design team also took into account the later stages of operation, management, and maintenance. One of the main challenges was finding a balance between environmental transformation and economic activation. AD ARCHITECTURE managed to enhance the overall image and style of the space while keeping in mind the economic logic behind it and how to activate the brand's assets. The team adopted "dramatic" design that aligns with the current times. The reception area is reinterpreted, to incorporate a sense of ceremony into luxury dining and create a captivating experience at the start of the journey into the restaurant.

場(chǎng)劇：對(duì)戲劇場(chǎng)所感的界定，不僅止乎于元素的表象，而是對(duì)于空間建造的氣場(chǎng)的營(yíng)造。有限制的自由構(gòu)造的手法，圍合，穿透，而又沖突，再糅合，再升華。光影在構(gòu)造中塑形，神秘“場(chǎng)域”的醞釀，是構(gòu)造場(chǎng)所感的核心。將主體營(yíng)造的場(chǎng)地精神，盡致的契合空間的氣場(chǎng)，進(jìn)而影響中餐餐宴的客場(chǎng)力量，或沉浸，或靜謐，或隱現(xiàn)……

A drama: defining the dramatic sense beyond the mere presence of its elements, but the ambiance created within the space. The restricted but boundless construction techniques, enclosed, penetrated, and then conflicted and blended, and finally sublimated. The interplay of light and shadow shaped the structure,creating the mysterious “realm”, the core of defining the identity of place. The spirit of place, blend seamlessly with the aura of the space, thereby influencing the energy and mood of its patrons, immersive, quiet, or indistinct...

筳饗·如錦｜拓展舌尖空間維度

Fine Dining｜Expand the Space Dimension of Restaurant

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「常虹」整體保留傳統(tǒng)日式風(fēng)味，同時(shí)結(jié)合法式前沿創(chuàng)新并融入中國(guó)元素與烹飪方式，用神話美學(xué)【圣經(jīng)】完善高端餐飲靈魂，營(yíng)造具有神話場(chǎng)景戲劇性與當(dāng)代藝術(shù)感的用餐空間。選址上梳理此商業(yè)綜合體近三年的市場(chǎng)動(dòng)作，后海匯更多的是以一個(gè)“優(yōu)質(zhì)內(nèi)容產(chǎn)出者”的身份，深挖當(dāng)代青年消費(fèi)者的思潮與真實(shí)訴求。

EVER BOOM offers a unique dining experience that combines traditional Japanese flavors with cutting-edge French innovations, while also incorporating Chinese elements and cooking methods. The restaurant's mythological aesthetics and contemporary art provide a dramatic and immersive atmosphere for fine dining. Over the past three years, Houhai Harbour, a commercial complex where EVER BOOM stands, has positioned itself as a "high-quality content producer" that caters to the needs and demands of contemporary young consumers.

產(chǎn)權(quán)運(yùn)營(yíng)模式改變空間產(chǎn)品邏輯，創(chuàng)始人瞄準(zhǔn)新青年經(jīng)濟(jì)運(yùn)行「常虹」，在產(chǎn)權(quán)重組的趨勢(shì)下，通過(guò)創(chuàng)新餐飲空間資產(chǎn)化設(shè)計(jì)和市場(chǎng)化運(yùn)營(yíng)完善空間經(jīng)濟(jì)。經(jīng)濟(jì)要素流動(dòng)空間將進(jìn)一步拓展商業(yè)空間的維度，創(chuàng)造新的餐飲黑馬空間是這次AD團(tuán)體與業(yè)主的合力唯一目標(biāo)。常虹的沉浸式藝術(shù)氛圍不僅體現(xiàn)在空間內(nèi)，菜單也貼合整體日式韻味的藝術(shù)審美哲學(xué)。在創(chuàng)始人看來(lái)，日料的靈魂除了廚師，材質(zhì)既貼合東京美學(xué)文人士大夫的風(fēng)流雅致，又有市井食肆的活色生香，其優(yōu)雅的飲食藝術(shù)穿越時(shí)空，亦能與源遠(yuǎn)流長(zhǎng)的東京匠人精神形成對(duì)照。

The founder of EVER BOOM has adapted to the trend of property rights reorganization and aims to capture the new youth economy market. As the property rights operation model changes the space design logic, the design team proposed an innovative space design strategy that improves the spatial economy through an asset-based design approach and market-oriented operation method of the restaurant. Using economic factors to expand the dimension of the commercial space, AD ARCHITECTURE intended to make the restaurant a dark horse in the catering market. The immersive artistic atmosphere of EVER BOOM is not only reflected in the space. The menu is designed to reflect the overall Japanese artistic aesthetic philosophy, with a focus on the elegance of Japanese aesthetic literati and the lively ordinary life scene in Japan. The refined food art is served in precious utensils and echoes the spirit of Japanese craftsmen with a long history of the same origin.

升華·撒旦｜血腥的美麗穿越周期

Satanic Drama｜Bloody Beauty Across Time

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“天堂”與“地獄”詮釋了血腥的美麗，這一化學(xué)分子在空間的一幀一鏡中升華場(chǎng)所。開(kāi)放式大廳分布著的就餐區(qū)呈異形開(kāi)放式布局，在社交情緒中營(yíng)造安全的距離感。一方面在分段式社交場(chǎng)所做出回流動(dòng)線鋪設(shè)，另一方面，空間在其高雅、混合、與混沌光影的暈染下形成混沌的雅奢品牌基調(diào)。空間整體基調(diào)呈黑紅，Omakase首個(gè)操作臺(tái)設(shè)置在餐廳的中心，是餐廳的第一個(gè)功能視覺(jué)焦點(diǎn)，服務(wù)于餐廳全部桌席的附屬功能，選擇了離每個(gè)區(qū)域最近的位置，滿足功能性的同時(shí)強(qiáng)調(diào)一種開(kāi)放式神秘場(chǎng)域的空間情緒。與很多日料的平和不同，這是一種幽靜與美好，嵌入了現(xiàn)代日式傳統(tǒng)的另類精神。

Like "Heaven" and "Hell", the venue boasts a bloody yet beautiful ambiance, where every subtle detail defines the sense of place. The open hall features a unique layout of the dining area, creating an atmosphere with a sense of distance formed by social emotions. The circulation design lays out the physical form for segmented social places, while the elegant, mixed, and blurred lighting effect creates a luxury brand image with the force of chaos. The Omakase operational counter, located in the center of the black and red space, serves as the first functional visual focus and provides auxiliary functions for all seating areas. Its location closest to each dining area maximizes its functions and emphasizes an open spatial mood in the mysterious field. Unlike many other Japanese restaurants, EVER BOOM is tranquil and beautiful, incorporating a distinctive style of modern Japanese spirit.

只有市場(chǎng)回歸理性，產(chǎn)品力的重要性才會(huì)被看見(jiàn)。回撤的時(shí)候，還能否有持續(xù)的產(chǎn)品創(chuàng)新呢？由此，厚積薄發(fā)、博觀約取，可以說(shuō)是本次項(xiàng)目發(fā)布的主要內(nèi)核。這場(chǎng)“硬氣”的撒旦戲劇得以完整上演，緣于業(yè)主攜AD團(tuán)隊(duì)基于市場(chǎng)需求順應(yīng)市場(chǎng)。中場(chǎng)空間布局方面，設(shè)計(jì)師預(yù)設(shè)了三角鏈島臺(tái)，回旋分隔人流，吞噬著饕殄的同時(shí)，感受空間劇場(chǎng)分子細(xì)膩的流竄，色香味俱全，升華場(chǎng)域。

The importance of having a powerful product can only be fully realized when the market returns to rationality. Continuous product innovation based on profound knowledge is crucial for the success of any project. In this project, the client and AD ARCHITECTURE adapted to the market demand, resulting in a “strong-willed” satanic drama that was fully staged. The designers also added a playful triangle island in the middle of the space layout to separate the flow of people. Patrons can enjoy delicious food while experiencing the delicate dramatic vibe of the space, which satisfies both their senses and spirit.

叢林·法則｜雷鮑夫法則的人生哲學(xué)

Law of the Jungle｜Life Philosophy

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【城市基因】中鍛造城市級(jí)餐飲的生態(tài)位令空間生而熱烈，往深處走，隱藏在空間深部布局的是包廂位，操作臺(tái)上的饕殄儲(chǔ)備與消費(fèi)者的不同體驗(yàn)形成鮮明對(duì)比，場(chǎng)景感十足，形成客主位轉(zhuǎn)換視角體驗(yàn)空間場(chǎng)域。空間基礎(chǔ)結(jié)構(gòu)除了弧線與線條以及材質(zhì)外，在肌理勾畫(huà)上將“城市脈像”的戲劇性勾畫(huà)至空間各處，站在景觀包房?jī)?nèi)著眼高樓鄰立，坐擁后海匯的城市叢林法則表演。

EVER BOOM embodies the urban genes of Shenzhen, creating a bold and lively dining atmosphere. The VIP rooms are located deep within the restaurant while the operational counter provides an impressive display of the food and ingredients, providing patrons with rich experiences by altering the perspectives. The restaurant’s design incorporates the curves, lines, and materials of the basic structure, with textures that outline the dramatic sense of the “city context” all over the space. From the VIP room, customers can enjoy a view of the nearby high-rise buildings, observing the law of the jungle that is staged in Houhai Harbour.

空間中石材質(zhì)感漆的墻面與蝕刻金屬的碰撞，使空間在舒適中透露出高奢感。在柔和光線的襯托下，愈加顯現(xiàn)空間的分量感。大面積落地玻璃將幕景與場(chǎng)域疊加，重體量的倒置感在具象的矛盾與抽象的平衡中傳遞空間的戲劇性。空間的狀態(tài)表達(dá)則是思考分析中摸索出的已知答案。曲線的力量塑造出流動(dòng)的感知，蘊(yùn)含著設(shè)計(jì)師對(duì)生命本質(zhì)的思考，它串聯(lián)起理性空間和感性認(rèn)知，立足當(dāng)下，敬畏天地，更指引我們追尋天地生存環(huán)境的法則。

The space exudes an air of luxury and comfort because of the collision between the stone-texture paint wall and etched metal. The soft lighting further enhances the ambiance, creating a sense of weight in the area. The floor-to-ceiling glass makes the scene and field superpose, and the inversion of a heavy volume results in a dramatic yet balanced feeling. The designers’ exploration of thinking and analysis is evident in the expression of the space. The power of the curve creates fluidity, reflecting the designers’ thinking on the essence of life. The space connects rationality and sensibility, respecting the world and guiding people to pursue the law of the environment based on the present.

一路·常虹｜達(dá)爾文式的進(jìn)化

EVER BOOM｜Darwin-style Evolution

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收官區(qū)域?yàn)榭臻g重頭戲，達(dá)爾文式進(jìn)化出有別于市場(chǎng)場(chǎng)域的神秘性。石材與地面鋪裝、大面積鐵銹漆覆蓋、操作臺(tái)搭配實(shí)木深色大山紋餐椅和斧鑿面背景墻，整體空間材質(zhì)偏向于沉穩(wěn)，賦予空間神秘的質(zhì)感。功能性裝置老船木與局部細(xì)節(jié)相互呼應(yīng)，含蓄的表達(dá)了商業(yè)空間淡墨的優(yōu)雅。大面積運(yùn)用質(zhì)樸粗曠的洞石和沉穩(wěn)的色調(diào)，干凈大氣的硯石有序排列鋪述層次美感，使得空間體塊的穿插烘托界面的整體性，營(yíng)造出沉穩(wěn)優(yōu)雅的氣質(zhì)。階段性產(chǎn)品持續(xù)提升產(chǎn)品力是我們一直都在做的事，我們只是選擇在合適的時(shí)機(jī)讓人們看見(jiàn)它，順應(yīng)市場(chǎng)表達(dá)品牌理念，從而增加品牌和顧客之間的深度聯(lián)結(jié)，獲得消費(fèi)群體的青睞。

At the end area of the space, EVER BOOM highlights Darwinian evolution with distinctive and mysterious textures. The use of stone materials on the floor and wall, a large area of rust feature paint, black wooden chairs with mountain patterns around the operational counter, and a chiseled background wall all contribute to this intention. The functional old timber installation echoes the space details, implicitly expressing the elegance of the commercial space. The large area of plain and rough travertine and calm tones, along with the clean and dignified arrangement of inkstones, creates a layered aesthetic that highlights the integrity of the interior surfaces, resulting in a calm and elegant space. AD ARCHITECTURE has successfully expressed the brand concept in response to the market, creating a deep connection between the brand and customers and helping the brand to win the favor of consumer groups.

▲平面圖

項(xiàng)目信息Information━

項(xiàng)目名稱：「常虹」·鐵板料理（深圳店）

Project Name: EVER BOOM, SHENZHEN

項(xiàng)目業(yè)主：常虹鐵板料理餐飲

Client: Shenzhen EVER BOOM Catering Co., Ltd.

設(shè)計(jì)機(jī)構(gòu)：艾克建筑設(shè)計(jì)

Design Firm: AD ARCHITECTURE

總設(shè)計(jì)師：謝培河

Chief Designer: Xie Peihe

項(xiàng)目地點(diǎn)：深圳

Location: Shenzhen

建筑面積：800㎡

Area: 800 sqm

主要材料：金屬網(wǎng)、日本紙、亞克力、液態(tài)金屬、斧鑿面石材、漆黑巖板、啞面金屬、柔砂面玻璃、戶外地板、灰麻（火燒面）、肌理漆【黑色氟碳漆、鐵銹漆、意大利手工漆】

Main Materials: metal mesh, Japanese paper, acrylic, liquid metal, chiseled stone, black sintered stone, matte metal, frosted glass, outdoor flooring, gray granite (flamed surface), textured paint (black fluorocarbon paint, rust feature paint, Italian handmade paint)

設(shè)計(jì)時(shí)間：2023年1月

Design Time: January 2023

竣工時(shí)間：2023年7月

Completion Time: July 2023

項(xiàng)目攝影：歐陽(yáng)云

Photography: Ouyang Yun

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