▲ 半遮的門頭呈現若隱若現的“私密感”與“儀式感” ? Wen Studio

由Sò Studio設計的ZUCZUG全新主題空間店鋪——“ZUCZUG Flat”近日盛大開業。在ZUCZUG創立20周年來臨之際，ZUCZUG首家Flat店鋪登陸上海新地標——前灘太古里。

ZUCZUG Flat, ZUCZUG's new themed space designed by Sò Studio, has opened its door recently. On the occasion of the 20th anniversary of ZUCZUG's establishment, the first Flat store of ZUCZUG was grandly opened in the new landmark of Shanghai -- Qiantan Tai Koo Li.

▲ 錯落有致的墻面衣柜形成連續的階梯節奏 ? Wen Studio



位于前灘太古里石區三層的ZUCZUG Flat作為新型的基礎品類買手店，囊括服裝、配飾等多種豐富日常生活的好物，包括子品牌 ZUCZUG 4M36、環保品牌klee klee、運動品牌An Ko Rau、時裝品牌ZUCZUG、獨設計師品牌WHM、Kwanyza、usually dream等。

ZUCZUG Flat, located on the third floor of Qiantan Tai Koo Li's Stone zone, is a new type of assembly store that provides various products including clothing, accessories which enrich daily life. Brands include ZUCZUG 4M36, Klee Klee, An Ko Rau, ZUCZUG, WHM, Kwanyza, Usually Dream, etc.

如公寓般舒適愜意

的購物體驗

Flat有兩層意味，“公寓”和“平等”。公寓，是日常生活的基礎空間; Flat也有公平、平等的理念。Sò Studio 通過對“公寓和平等”的探索，以人的需求為出發點，不像一間傳統的店鋪，通過模擬女生的衣櫥，以衣帽間為主題收集日常生活中的美好和趣味，展現有趣的收納方式和自由輕松的生活方式。將衣帽間的不同元素應用到店鋪空間的不同角落，讓顧客在店鋪中如在公寓般舒適愜意，發現生活中的美好。

Flat means "apartment" and "equality". The apartment is the fundamental space of everyday life; the flat also has the concept of fairness and equality. Through the simulation of a girl's wardrobe, exploration of the dual meanings of flat, and the needs of people, Sò Studio uses the cloakroom, unlike a traditional shop, as the design theme to show the fascinating and beautiful items found and collected in daily life to express the joyful storage methods and relaxing and free lifestyle. ?Different elements of the cloakroom are elaborate applied to different corners of the store so that customers can meander around in the store comfortably like in their own apartment and discover the beauty of daily life.

▲ 柜體背板的百葉簾裝飾增添日常趣味 ? Wen Studio

Sò Studio通過合理的設計勾勒出懸掛區、疊放區、配飾區等專用展示空間，使空間每個角落都得到充分利用，并實現一目了然、功能分類布局清晰、拿取方便的空間規劃。從而展現理想的衣帽間類型。

Sò Studio outlines the dedicated display space such as hanging area, stacking area, and accessories area through rational design of the space. It makes full use of every corner of the space to provide a spatial layout with a clear functional layout and good accessibility, which shows the ideal cloakroom type.

▲ 百葉簾造型的中島柜 ? Wen Studio

▲ 百葉窗，圖片來源于網絡

改造日常用品的生活情趣

充滿靈活性的木質道具、以百葉窗為靈感設計的柜體、工作臺燈固定于天花之上，簡潔精巧的布局，每一處設計均呈現輕松舒適的氛圍，并體現“公寓主人”豐富日常用品的生活情趣。

Every design detail in the simple and elegant layout such as the flexible wooden furniture and accessories, louver-inspired cabinet, and "working lamp" fixed on the ceiling conveys a sense of comfort and serenity, as well as reflects "flat owner's" sense of discovering more fun aspects with life.

▲ “百葉簾”細節 ?Wen Studio

▲ 全局系統一 ?Sò Studio

量身設計的全局系統：

模塊式掛板系統

Sò Studio為店鋪量身設計兩套全局系統。全局系統一將日常生活中的百葉簾的葉片轉化為模塊式掛板系統，運用于中島柜體及立面上。葉片化的設計使柜體的每一片都可以獨立更換，具有光板、正掛桿、側掛桿、層板、掛繩、推拉門等形式。

Sò Studio customized two overall systems for the flat store. The first system transforms the louver blades into a modular hanging panel system applied to the central island cabinet and facade. The modular hanging panel system enables each panel to change independently into a plain board, clothes hanging rod, layer board, hanging rope, sliding door, etc.

▲ 金屬板卡扣細節 ?Wen Studio

量身設計的全局系統：

金屬板卡扣系統

全局系統二為專門設計的金屬板卡扣系統充分體現自由且獨特的設計使用體驗，可以根據不同的使用場景和需求隨意更換掛件。運用于入口、櫥窗和試衣間內。

The second system is a specially designed metal plate buckle system that fully demonstrates the free and unique aspects, as well as the user experience. The system can be replaced according to different scenarios and requirements, which is applied in the store entrance, display window and fitting room.

▲ 高低錯落的隱藏式獨立收銀臺與中島展示柜 ?Wen Studio

Sò Studio通過空間設計與ZUCZUG不斷為大家提供高品質生活好物的理念相呼應，并強化ZUCZUG “平等”的價值觀、“生活和想象力”的基本理念，為大家傳遞輕松有趣的生活態度。

Through interior design, Sò Studio aspires to respond with ZUCZUG's concept of constantly providing high-quality goods for life and strengthen the value of flat" and the concept of "life and imagination" endowed in the brand, to convey a relaxed and joyful attitude to life.

▲ 整體空間 ?Wen Studio

即將發布更多有關ZUCZUG Flat設計的詳細內容，敬請期待。

More about the design of the ZUCZUG Flat will be revealed soon, please stay tuned.